Cookie Policy
This Cookie Policy explains how Amatrons Technologies Pvt Ltd ("Amatrons", "we", "us", "our") uses cookies and similar tracking technologies on amatrons.com. It explains what these technologies are, why we use them, and your rights to control their use. By continuing to use our website, you consent to our use of cookies as described in this policy.
01What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to provide information to website owners.
Cookies contain information that is transferred to your device's hard drive. Some cookies are deleted when you close your browser (session cookies), while others remain on your device for a specified period (persistent cookies).
Similar technologies include web beacons (tiny transparent images used to track page views and email opens), pixels (code snippets that collect data about your behaviour), and local storage (browser-based data storage). This policy covers all such technologies collectively.
02Cookies We Use
We use the following categories of cookies on our website:
| Cookie Name / Service | Type | Purpose | Duration |
|---|---|---|---|
| _session_id | Essential | Maintains your session state while browsing the site | Session |
| cookie_consent | Essential | Remembers your cookie consent choice | 12 months |
| _ga, _gid | Analytics | Google Analytics — tracks page views, session data, and user behaviour (anonymised) | Up to 2 years |
| _gat_UA-* | Analytics | Google Analytics — throttles request rate | 1 minute |
| _fbp | Marketing | Facebook Pixel — tracks conversions from Facebook ads and enables remarketing | 3 months |
| _gcl_au | Marketing | Google Ads — conversion tracking and remarketing | 3 months |
| li_sugr, bcookie | Marketing | LinkedIn Insight Tag — conversion tracking and LinkedIn audience matching | Up to 2 years |
| _hs_opt_out | Preference | HubSpot — remembers your opt-out preference for analytics tracking | 13 months |
| wp-settings-* | Preference | WordPress — stores user interface customisation preferences | 12 months |
Essential cookies are strictly necessary for the website to function and cannot be switched off. All other cookie categories require your consent before being activated.
03Third-Party Cookies
In addition to our own cookies, we also use third-party cookies from the following services. These third parties may set cookies on our website when you visit us:
We are not responsible for the privacy practices of these third parties. We encourage you to read their respective privacy and cookie policies.
04Cookie Duration
Cookies are classified by how long they remain on your device:
- Session Cookies: Temporary cookies that expire and are automatically deleted when you close your browser. They help the website remember what you did during a single browsing session.
- Persistent Cookies: Cookies that remain on your device for a set period (days, months, or years) or until you delete them manually. They allow the website to recognise you when you return.
The specific duration of each cookie is listed in the table in Section 2. You can view and manage cookie expiry dates through your browser's developer tools.
05Your Consent
In accordance with the EU General Data Protection Regulation (GDPR), the UK GDPR, and the EU ePrivacy Directive, we require your consent before placing any non-essential cookies on your device when you visit from the EU or UK.
When you first visit our website, you will be presented with a cookie consent banner. You may:
- Accept all cookies — enables all cookie categories including analytics, marketing, and preference cookies
- Reject non-essential cookies — only essential cookies required for the site to function will be active
- Customise your preferences — choose which categories of cookies you wish to enable or disable
Your consent preference is stored and respected on future visits. You may withdraw or change your consent at any time through our Cookie Preference Centre or by clearing your browser cookies. Withdrawing consent is as easy as giving it — we will never make it harder to reject cookies than to accept them.
Consent Logs: We retain a record of your consent (what you consented to, when, and what information was presented to you at the time) for a minimum of five years, as required under GDPR enforcement standards. This log is available to data protection authorities upon request.
Granular Control (EU/UK): Under GDPR and the ePrivacy Directive, you have the right to accept some cookie categories while rejecting others. Our cookie banner will always offer a genuine "Reject All" option that is no more difficult to use than "Accept All." Legitimate interest cannot be used as a legal basis for analytics or marketing cookies — consent is required.
Visitors from California (USA) have rights under the CCPA/CPRA. You may opt out of the "sale" or "sharing" of personal data (including cookie-based advertising identifiers) by using the cookie preference settings or by contacting us. Residents of Virginia, Colorado, Texas, Connecticut, and 15+ other US states with comprehensive privacy laws also have opt-out rights for targeted advertising and profiling — honoured through our Cookie Preference Centre.
Visitors from India have rights under the Digital Personal Data Protection (DPDP) Act 2023 and DPDP Rules 2025. We collect only data necessary for the stated purpose. To exercise your rights or raise a grievance, contact our Grievance Officer at grievance@amatrons.com.
Visitors from the UAE have rights under the UAE PDPL, Federal Decree-Law No. 45 of 2021. We obtain consent before placing non-essential cookies and you may withdraw consent at any time. Note: PDPL does not apply in UAE free zones (DIFC, ADGM, DHCC), which have separate frameworks.
06Managing Cookies
You have the right to control and manage cookies. Here are the ways you can do so:
Browser Settings: Most web browsers allow you to manage cookies through their settings. You can instruct your browser to refuse all cookies or to notify you when a cookie is being sent. Instructions for common browsers:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy and Security → Cookies and Site Data
- Apple Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and Site Permissions → Manage and delete cookies
Opt-Out Tools: You can opt out of specific third-party cookies via:
- Google Analytics: tools.google.com/dlpage/gaoptout
- Google Ads: adssettings.google.com
- Facebook: facebook.com/settings?tab=ads
- LinkedIn: linkedin.com/psettings/guest-controls
- Network Advertising Initiative: optout.networkadvertising.org
Please note that disabling cookies may affect the functionality of our website and your user experience. Essential cookies cannot be disabled as they are necessary for the site to operate.
07Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals websites you visit that you do not want your online activity tracked. Currently, there is no universally accepted technical standard for recognising and implementing DNT signals.
At this time, our website does not respond to DNT signals from browsers. However, you can use our Cookie Preference Centre or browser settings to limit tracking as described in Section 6.
08Cookie Policy Updates
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Display a notice on our website informing you of the change
- Re-obtain consent if required by applicable law
We encourage you to review this policy periodically to stay informed about our use of cookies. Your continued use of our website after any changes constitutes acceptance of the revised policy.
09Legal Basis (GDPR)
For visitors from the European Union and United Kingdom, we process cookies on the following legal bases under the GDPR:
You have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You also have the right to lodge a complaint with your local data protection authority.
10India — DPDP Act 2023 & DPDP Rules 2025
For visitors and data principals in India, our cookie practices are governed by the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 notified by the Ministry of Electronics and Information Technology (MeitY).
Under the DPDP framework:
- We process personal data (including data collected via cookies) only for specific, clear, and lawful purposes with your consent or on a legitimate use basis
- You have the right to access, correct, and request erasure of your personal data
- You have the right to withdraw consent at any time — withdrawal does not affect the lawfulness of processing before withdrawal
- You have the right to raise a grievance with our designated Grievance Officer (contact details below)
- We retain data only as long as necessary for the stated purpose, subject to applicable legal retention obligations
- In the event of a data breach affecting your rights and interests, we will notify you within the timeframe prescribed by the DPDP Rules
As required under Rule 9 of the DPDP Rules 2025, we have designated a Grievance Officer whose contact details are published below. If you have any complaint or query about how we handle your personal data, you may contact the Grievance Officer directly. We will respond within the prescribed statutory timeline.
Grievance Officer:
Name: Legal & Compliance Team, Amatrons Technologies Pvt Ltd
Email: grievance@amatrons.com
Address: B-6, Sector 4, Noida, Uttar Pradesh, India – 201301
If your grievance is not resolved to your satisfaction, you may escalate to the Data Protection Board of India once it is constituted and operational under the DPDP Act.
11Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact our Data Protection team:
📬 Get in Touch
Company
Amatrons Technologies Pvt LtdRegistered Address
B-6, Sector 4, Noida, Uttar Pradesh, India – 201301Website
amatrons.com