E-commerce Store Optimization for Home Decor Furniture Retailer

Revamped an e-commerce store for a home decor furniture retailer, boosting organic traffic by 50% and increasing sales revenue by 40% through SEO, PPC, and user-centric design strategies.

Client Overview

Our client, a leading retailer of home decor products specializing in furniture, approached us to enhance their online presence and drive sales through their e-commerce store. With a diverse range of products including sofas, tables, chairs, and accessories, they sought to increase visibility, improve user experience, and ultimately boost conversions.

Project Objective

Strategies Implemented

SEO Optimization

Enhanced product pages with targeted keywords, meta tags, and schema markup for improved search engine visibility.

PPC Campaigns

Targeted ads on Google and Bing for high-converting keywords, maximizing ROI through strategic bidding and ad extensions.

Website Redesign

Improved user experience with responsive design, streamlined checkout process, and clear calls-to-action.

Content Strategy

Published engaging blog posts and articles to drive organic traffic and establish brand authority in home decor.

Social Media Integration

Leveraged Instagram, Facebook, and Pinterest to showcase products, drive traffic, and increase brand visibility.

Customer Reviews

Incorporated testimonials on product pages to build trust and credibility, enhancing the shopping experience and encouraging repeat purchases.

Results Achieved

  • Increased Traffic

    Increased organic traffic to the e-commerce store by 50% within six months.

  • Improved website

    Improved website conversion rate by 30% through enhanced user experience and optimized product listings.

  • SEO optimization

    Achieved a 40% increase in online sales revenue through targeted PPC campaigns and strategic SEO optimization.

  • Enhanced brand visibility

    Enhanced brand visibility and recognition through social media engagement, resulting in a 60% increase in social media followers.


Through a combination of SEO optimization, PPC campaigns, website redesign, content marketing, and social media integration, we successfully optimized our client’s e-commerce store for increased visibility, user engagement, and conversions. The implemented strategies not only drove significant improvements in organic traffic and sales revenue but also strengthened the brand’s online presence within the competitive home decor furniture market.

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