RBM Soft SEO Growth
Implemented a targeted SEO strategy for RBMSoft to improve visibility, keyword performance, and domain authority in the tech industry.
SEO Growth
Designed and executed a comprehensive SEO roadmap enhancing search rankings, organic traffic, and authority. Established RBMSoft as an emerging thought leader in AI-driven retail technology and enterprise innovation.
Client’s Goals & Challenges
- RBMSoft had a powerful product offering in AI-driven retail technology but lacked digital visibility.
- Their domain ranking was low, which made it difficult for the site to compete with established players.
- Blogs and content published by the company weren’t reaching the first page of Google, limiting organic traffic and authority.
- Without a strong SEO foundation, RBMSoft risked missing opportunities to connect with business decision-makers searching for AI solutions in retail.
What We Did (Approach & Implementation)
Here are the steps Amatrons took to deliver what RBM Soft needed:
- SEO Audit & Gap Analysis
- Assessed the website’s technical health, on-page SEO factors, keyword rankings, and content structure.
- Identified gaps such as poor meta-data optimization, missing internal links, and lack of targeted keyword strategy.
- Keyword Research & Content Strategy
- Conducted detailed keyword mapping focused on AI in retail, enterprise technology, and related decision-maker search queries.
- Developed a blog strategy aimed at positioning RBMSoft as a thought leader in their niche.
- On-Page Optimization
- Optimized meta titles, descriptions, and headers with targeted keywords.
- Improved internal linking structure to strengthen topical authority.
- Enhanced site speed, mobile-friendliness, and technical SEO compliance.
- Content Development & Blogging
- Created high-quality, long-form blogs tailored to business audiences.
- Integrated real-world data, industry insights, and comparisons to make the content authoritative.
- Ensured every blog post was SEO-optimized for both readability and ranking.
- Link-Building & Authority Growth
- Launched ethical link-building campaigns to improve domain authority.
- Partnered with relevant sites for backlinks in the AI and retail space.
- Performance Tracking & Iteration
- Implemented analytics dashboards to track keyword rankings, traffic growth, and conversions.
- Continuously refined strategies based on results and Google algorithm updates.
What We Delivered (Solution Details)
These are the features and components Navtika got:
- A structured SEO roadmap focused on long-term growth.
- Optimized website architecture for better crawling and indexing.
- High-value blogs designed to rank for competitive industry keywords.
- Improved domain authority through link-building and technical improvements.
- Performance reports highlighting steady progress and growth.
Results / Outcomes
Here are the measurable & non-measurable impacts:
- Improved keyword rankings: Several targeted keywords are climbing steadily toward the first page of Google.
- Organic traffic growth: Website traffic has increased as optimized blogs gain traction.
- Enhanced domain authority: Ongoing link-building and optimization continue to strengthen RBMSoft’s authority.
- Thought leadership positioning: Blogs and optimized content have started positioning RBMSoft as a recognized voice in AI for retail.
- Sustainable SEO foundation: A strategy that will continue to compound results over time.
Lessons Learned / Key Insights
- SEO is a long-term growth play, not a one-time effort. Consistency in optimization and content publishing drives compounding results.
- Content relevance matters: blogs that directly address customer pain points perform significantly better in ranking and engagement.
- In competitive tech markets, building authority through backlinks and consistent content is critical for breaking into the first page of search results.
- Tracking and iteration are essential — data-driven adjustments ensure SEO efforts remain effective despite algorithm changes.